Part-Time CMO Salary Overview
Part-Time CMO salary in the UK varies based on experience, specialisation, location, and the types of clients you work with. Unlike traditional full-time CMO roles with annual salaries of £100,000-£180,000, part-time CMOs charge day rates—typically £700 to £1,400 per day in 2025.
The part-time CMO UK salary model often delivers higher total compensation than full-time equivalents. A part-time CMO working with 2-3 clients at 2 days each can earn £150,000-£200,000 annually while maintaining flexibility and variety that full-time roles don't offer.
Part-Time CMO Day Rates by Experience
| Level | Day Rate | Annual (Est.) | Experience |
|---|---|---|---|
| Entry-level Part-Time CMO | £600-£800/day | £90k-£125k | 10-12 years |
| Mid-level Part-Time CMO | £800-£1,100/day | £125k-£175k | 12-18 years |
| Senior Part-Time CMO | £1,100-£1,400/day | £175k-£220k | 18+ years |
*Annual estimates based on 155 billable days per year
Part-Time CMO Salary by Location
| Location | Day Rate Range | vs Average |
|---|---|---|
| London (Shoreditch/Tech City) | £900-£1,400/day | +20% |
| London (City/Canary Wharf) | £850-£1,200/day | +15% |
| Manchester | £700-£1,000/day | Base |
| Birmingham | £650-£950/day | -5% |
| Edinburgh | £700-£1,000/day | Base |
| Bristol | £700-£1,000/day | Base |
| Remote UK | £650-£950/day | -10% |
Part-Time CMO Rates by Industry
| Industry | Day Rate Range | Demand |
|---|---|---|
| B2B SaaS | £1,000-£1,400/day | Very High |
| DTC / E-commerce | £900-£1,300/day | Very High |
| FinTech | £900-£1,250/day | High |
| HealthTech / MedTech | £850-£1,150/day | High |
| Marketplaces | £850-£1,200/day | High |
| Professional Services | £700-£1,000/day | Medium |
| Non-profit / Social Enterprise | £600-£850/day | Low |
What Affects Part-Time CMO Salary?
Several factors influence part-time CMO earnings:
- B2B vs B2C experience - B2B SaaS expertise commands highest rates due to demand
- Track record - Proven results (pipeline growth, CAC reduction) add 15-25% premium
- Industry specialisation - Deep vertical expertise (FinTech, HealthTech) pays more
- Channel expertise - Performance marketing, PLG, or brand specialists earn premium rates
- Team size managed - Experience scaling teams adds to your value proposition
Part-Time CMO vs Full-Time CMO Salary
A full-time CMO at a Series A/B startup typically earns £120,000-£160,000 plus equity. A part-time CMO earning £1,000/day for 150 days achieves £150,000—comparable cash with more flexibility. The trade-off is equity: full-time roles often include meaningful stock options that part-time arrangements typically don't.
However, part-time CMOs can mitigate this by negotiating advisory equity or working with multiple companies, diversifying their portfolio exposure while maintaining higher cash compensation.