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Direct-Response Marketing Lead at ALCOTOX LTD
About This Role
Alcotox Ltd is at the forefront of alcohol harm reduction, addressing a $1.6 trillion global market. As Direct-Response Marketing Lead, you will be instrumental in building and running the customer acquisition engine, focusing on TikTok, advertorial funnels, and landing pages.
This role demands a data-driven approach, requiring the development of strong performance creative and the construction of effective funnels. The ideal candidate will thrive in a fast-paced environment, continuously testing and refining strategies to achieve measurable growth.
This is an exceptional opportunity to join an early-stage company with a clear path to a full-time leadership position post-funding, offering significant long-term upside as customer acquisition scales and institutional investment completes. If you're seeking CMO opportunities, this could be a fit.
Many find a portfolio career offers great flexibility. Consider other fractional roles to expand your career.
Key Responsibilities
- 1Write compelling direct response hooks, scripts, and short-form narratives.
- 2Build and optimise landing pages, advertorials, and bridge pages.
- 3Create and test multiple funnel variations using tools like PageFly.
- 4Manage Spark Ads and TikTok performance campaigns.
- 5Run structured creative testing cycles with content creators.
- 6Review key metrics such as CTR, CPA, and ROAS.