This is an exciting opportunity to become a fractional Head of Marketing and play an integral role in the growth and success of Equals Five's diverse client base. As a seasoned B2B marketing leader, you will be responsible for defining and executing marketing strategies that drive lead generation and brand awareness.
Working closely with senior leaders and partners, you'll have the autonomy to deploy creative campaigns, track performance, and deliver engaging content. This role offers a competitive daily rate and the flexibility of remote work, with occasional travel within the UK and potentially internationally.
If you thrive in a collaborative environment and are passionate about delivering impactful marketing solutions, we encourage you to consider a portfolio career and apply.
Key Responsibilities
1Define and execute marketing activities in line with the overall marketing strategy.
2Coordinate marketing activities to generate high-quality leads.
3Design and implement marketing campaigns and programmes across various channels.
4Collaborate with senior leaders and partners to achieve objectives.
5Inform clients and prospects about products and services through creative marketing strategies.
6Track and analyze the performance of marketing campaigns, providing data-driven insights.
7Produce engaging content for the website and blog to attract and convert target audiences.
8Oversee and approve marketing materials, ensuring brand consistency and quality.
Requirements
Strong project and campaign management skills.
Proven experience in lead generation and growth marketing tactics.
Solid understanding of ABM and AB&S methodologies.
Proficiency in marketing automation software and tools.
Experience in content strategy and creation (copywriting, editing, basic design, storytelling, research).
Expertise in campaign management, from conceptualisation to implementation.
Strong data analysis and management skills, including segmentation and targeting.
Equals Five delivers commercial success to mature SMB clients ready to grow and scale, offering fractional/portfolio marketing opportunities under contract. They pride themselves on a rigorous recruitment process and a supportive, collaborative team environment.